I researched and designed three distinct tools to help educate Canon Business Solutions' Sales and Operations team about our parent company's approach to sustainability.
The first is the Environmental Certifications Guide, outlining the national / international requirements the company adheres to (ENERGY STAR®, EPEAT, LEED, ISO 14001, etc.), industry awards for green advances, and the diverse environmental programs it underwrites.
The first is the Environmental Certifications Guide, outlining the national / international requirements the company adheres to (ENERGY STAR®, EPEAT, LEED, ISO 14001, etc.), industry awards for green advances, and the diverse environmental programs it underwrites.
The second is the Canon Sustainability Roadshow, where I cover Canon's environmental ethic, life cycle analysis from sourcing to recycling, and green innovations and sustainable design within its product line. Our sales team's awareness about Canon's green methodology became a significant business differentiator from pre-sales all the way to contract renewal.
The third is the Sustainability and Recycling Marketing in Client Locations reel, where I showcase the range of outreach marketing I created for a range of Canon clients. Each piece reflects the specific brand, culture and needs of each program; happily, each client reported an increase of cost containment, resource conservation, and acceptance of sustainability directives after their deployment.
