Canon DX (Digitalization Experience) needed a fresh promotion for its paper mail scanning service, one that would stand out and drive adoption by employees. I came up with the slogan first "Going Where No Mail Has Gone Before" and resulting image literally designed itself. The resulting campaign saw an initial 25% acceptance rate, with plans to expand to all HQ by end of 2025.
Teaser Communication, 1 Month Pre-Launch
Final Communication, 1 Week Post-Launch
